I remember the first time I stopped by this woman’s shop to grab biscuits. She had all sorts of biscuits on display in front of the shop and sighting my favorite then, I couldn’t help but want to buy. It was getting scarce in this area anyway.
As usual if you know me well, I greeted her in the best “tooshed” accent I could muster. Don’t blame my excitement.
“Hello ma. Good morning”
“Hello dear. Good morning” she replied audible enough in ‘good English’ with a warm smile.
I was literally flabagasted immediately. I could have sworn she was also a diction teacher at some private school. She told me how nice the biscuit was as she packed them for me in black nylon. As I waited for my change, I noticed how tidy the environment was and the goods neatly displayed on shelves and tables.
As I made to leave she said “thank you” and urged me to stop by next time.
THERE’S ONLY A FIRST TIME TO MAKE A FIRST IMPRESSION.
The reception from her that morning got me that even when she moved some blocks away into a bigger shop few months later, I didn’t mind trekking the distance, passing even the shops in front of the compound I lived.
You stop by some shops to grab a thing or two and it’s either the shopkeeper is slow to attend to you, or the place is crowdy and their kids all over the place, or the environment is unkept and the items dusty, or their countenance is just cold and unwelcoming. As if you are the cause of their problem.
Supermarkets with lots of attendees just lying around doing nothing but doting on their phones and getting in the ways of customers is bad for business.
Not every business that failed was due to “village people” or some sort of government policy. Sometimes it is just because of bad reception on your own part.
There’s this thing with Courtesy in business that beats paid promotion and adverts.
People love where they are treated well. Customers love where they are appreciated for their patronage . It doesn’t help your business that buyers come and leave with disgruntled feelings or unsatisfied service. Courtesy in business covers so many flaws which would have otherwise driven customers away.
Learn to smile as a vendor or business owner. Whatever personal problems you might have, it does your business no good letting it interfer with your business.
If you’re running a supermarket with staffs working for you, it doesn’t hurt to have periodic training with them on Customer-seller interactions. To get maximum impact, encourage well deserving staffs so as to encourage others as well.
Treat your business like it is your business (no pun intended) and put courtesy at the top shelf of your business strategy. It keeps your customers and warms it’s way into the heart of first time patronizers.
Hope you find this helpful.